Strategy

When Spin scooters came to campus at the University of Utah, the goal was to embrace the embarrassment of riding a scooter around a bunch of walking students because at the end of the day, who doesn’t want to feel like a kid again? The theme line for Spin’s launch was “Don’t grow up yet.”

While approaching the direction for our client, Foam, a laundry delivery start-up, the goal was to speak to young college students whose parents have always done their laundry for them, and to students who want to free up some time by having their laundry done for them every week. This is not a finished asset, yet the headline appeals to students that might not want it publicly known that they pay to have their laundry done for them by someone else.